Shrinivas Sugandhalaya (BNG) LLP
Winner of India 5000 Best MSME Awards 2018

Shrinivas Sugandhalaya (BNG) LLP
Winner of India 5000 Best MSME Awards 2018

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Shrinivas Sugandhalaya (BNG) LLP
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A belief in the power of imagination led to the birth of Shrinivas Sugandhalaya. In India, scents and rituals co-mingle in the everyday. The gentle caress of a jasmine garland can provide a sense of grounding in the here and now. A whiff of sandalwood incense from father’s study is a sign that he is pouring over books or in deep meditation.
In a land where the power of scent is indisputable, what do you miss when you lose touch with a sense of smell altogether ?
This was a nagging question for Late Shri K.N. Satyam Setty, the founder of Shrinivas Sugandhalaya. Affected by a rare condition called anosmia that interferes with the ability to smell, Satyam Setty decided to imagine a world of scents. He established a small, incense manufacturing unit in the year 1964, making up for his inability to smell by studying ancient Indian texts in perfumery and incense making. Of particular interest to him was a practice used by monks in medieval times whereby the key incense ingredients were incorporated and massaged into a special container resin which was then hand-rolled into incense. This technique called “masala” or “flora” incense became the prime driver of production at Shrinivas Sugandhalaya (the other technique, known as “charcoal” incense literally involves dipping the unscented stick directly into the ingredient mixture). Over the years, “masala” incense has established itself to a global audience as lasting longer and stronger per stick than its “dipped” counterpart and Satyam Setty, the contemporary “King of Masala Incense”.
Satyam Setty was a keen innovator and used his power of imagination to evoke powerful moods through his recipe blends. The first blend from the house was the Satya Sai Baba Nag Champa, which to this date is the most sought after and commercially successful masala/flora incense blend across the world.

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