NewAge Fire Fighting Co. Ltd.
Winner of India 500 SME Awards 2022

NewAge Fire Fighting Co. Ltd.
Winner of India 500 SME Awards 2022

Award Category Photo


Registered Company Name
NewAge Fire Fighting Co. Ltd.
Registration Type
Public Limited Company

Business Category
Building & Construction
Business Sub Category
Manufacturing - Fire Fighting Equipment’s & Fire Vehicles

Establishment Year

Number Of Employee

City & PinCode
Surendranagar - 363001


Client Pic

NewAge Group was founded at Surendranagar, Gujarat in the year 1960. It has more than five decades of experience in manufacturing various kinds of Fire Fighting Equipment and Fire Fighting Delivery Hoses. NewAge Group of Companies has factories spread over 50,000 square metre at Surendranagar/Wadhwan, Gujarat and employs about 500 people. It has its regional offices in Pune, New Delhi, Ahmedabad, Chennai, Kochi, Vadodara, Kolkata and Bangalore. Through an efficient network of agents, NewAge sells its equipment throughout India. With more than 61 years of experience in selling its products abroad, NewAge now exports to 60 countries world-wide.

In 2003, NewAge successfully acquired Jayshree Textiles-A Division of Indian Rayon Corporation, an Aditya Birla Group company. In 2006, it acquired the Hose Division of another international group making the NewAge Group Asia’s largest producer for the Fire Fighting Hoses with daily production capacity of 20,000 meters. With a daily casting capacity of 3000 its own foundry and machine shop, NewAge Group of Companies are fully self-reliant with complete backward integration.

NewAge’s Fire Vehicle Division has been a trendsetter in the industry. Use of Sub frame and Metacone for body mounting, superstructure from automobile gradeextruded aluminium profiles were a few innovations introduced to the industry by NewAge. These have now become a standard for all the users. NewAge introduced factory-built cabin extensions on fire trucks. Since its inception, NewAge has grown to become the only manufacturer in the subcontinent that provides the complete range of quality firefighting equipment ranging from fire hoses, hydrants, water foam monitors, foam equipment to fire vehicles. It is undisputedly the leading manufacturer of these products.

NewAge is considered a benchmark in the fire industry due to its consistent and quality-focused principles. NewAge has been a regular supplier of approved quality goods to sectors like Oil and Gas, Chemical and Fertilizer, Power Plants, Aviation Industry, Construction and Infrastructure, Port Trusts, Defence Establishments, and other industries. It is a regular recipient of Export Excellence Awards for exporting its products to countries like Singapore, Malaysia, Kuwait, Kenya, Myanmar, Indonesia, United Kingdom, Italy, Germany, Denmark, Belgium Greece, Canada, Ireland, United States of America, Canada, South Africa, United Arab Emirates, and Philippines etc.

Director Details

Client Pic

Ms. Sujal Hemantkumar Shah
Engineering in IT, Master’s in Business Administration

Our respective director Sujal Shah Sheth, a graduate Information Technology Engineer from Saurashtra University and a post graduate in Business Administration. She has also undergone Certificate programs in Marketing, Human Resources and International Business Management. She has a total working experience of 20 years.

After working as a lecturer for a couple years and in the IT Sector for a few years, She decided to join their family business. She is the third generation in their business. She is a director at NewAge Fire Fighting Co Ltd, Gujarat, the largest manufacturer of firefighting equipment like fire hoses, hydrants etc. as well as fire vehicles in India. She heads the Export and Import departments at NewAge. Our Company exports "NewAge-make" products to more than 60 countries in the world. She has been a regular recipient of various export excellence awards from Export Promotion Councils, Gujarat government, Chamber of Commerce etc. In her personal capacity, she received THE REAL WOMAN AWARD in April 2022 and MSME powered - THE INSPIRATIONAL WOMEN AWARD in March 2022.

She is National Vice Chair for the strategic initiative of Surakshit Nari at FIRE AND SECURITY ASSOCIATION OF INDIA. She is an active member of FSAI, Pune Chapter. She is also an active member of Indian Plumbing Association, ISHRAE and FOCUS (Forum of critical utility services).

On the philanthropic side, She is an active Rotary International Member,currently serving as Service Director and IT Director at Rotary Club of Pune Amanora. She has been part of various literacy training sessions, economic development projects, medical awareness programs, installation of water ATMs in villages, helping jumpstart livelihood for the people affected by the pandemic etc. Apart from this, She also takes care of all the CSR activities for NewAge Fire Fighting Co Ltd. Played an instrumental role in organizing and managing blood donation camps, health checkup camps etc.

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