Balancing Act Pvt. Ltd.
Winner of India 5000 Best MSME Awards 2024
Balancing Act Pvt. Ltd.
Winner of India 5000 Best MSME Awards 2024
Details
Balancing Act Pvt. Ltd.
Private Limited Company
Media, PR & Publishing
Proving Digital Content Creation , Influencer Sourcing & Management .
2016
10
Mumbai City
Mumbai - 400026
Maharashtra
Introduction
Today, Balancing Act operates as a digital content agency, collaborating with brands to create customizable solutions in content creation, influencer sourcing, and management. The agency was nominated in 2018 for two Cannes Gold Awards in Brand Endorsement/Partnership for Artist Breakthrough for the Puma campaign "Suede Gully."
By creating original content and effectively utilizing influencers and celebrities, Balancing Act conveys brand stories and messaging for clients such as Colgate, Nivea, Asian Paints, Nykaa, Tourism New Zealand, and Vodafone. Their digital campaigns have been recognized as some of the best in the industry, with notable mentions in Adweek and other leading publications.
Balancing Act also plans to venture into film production later this year, establishing Balancing Act Films to create content in the digital and television space that aligns with brand messaging and reach. Additionally, they founded Balancing Act Trust to generate more opportunities for theatre and support small NGOs by producing films for them at no cost.
Divya and Aditya, who have collaborated since 1997, founded their companies with passion and focus, consistently delivering quality results to their clients. When not working together, they enjoy spending time with their pet cocker spaniel, Magic, who often accompanies them to the office.
Director Details
Divya Nishima Malini Palat
Dramatic Arts, Stanford University, California.
Divya Palat, the visionary founder of Balancing Act Pvt. Ltd., is a leading figure in the Indian entertainment industry. Renowned for her innovative approach and unwavering passion, Palat has established Balancing Act as a premier production house, delivering a diverse range of captivating shows, events, and digital content. Despite being diagnosed with Multiple Sclerosis, she has not let the disease hinder her; through passion and determination, she has propelled Balancing Act to become a leading entertainment company.
With a strong background in theatre and production, Palat’s journey in the entertainment industry began at a young age. Her dedication to creating unforgettable experiences for audiences is evident in the exceptional work produced by Balancing Act. The company has garnered critical acclaim for its theatre productions, including "The Graduate," "The Verdict," and "The Wizard of Oz," featuring renowned actors like Zeenat Aman, Madhoo, and Tanishaa Mukerji.
Balancing Act has also made significant strides in the digital and television space, specializing in content creation tailored to brand messaging and reach. The company’s expertise in influencer sourcing and management has led to successful collaborations with leading brands and recognition at prestigious awards, including the Cannes Gold Awards.
Beyond her professional achievements, Palat is deeply committed to giving back to the community. She founded The Balancing Act Trust to support small NGOs through film production and provide opportunities for emerging artists. Her unwavering determination and love for the arts have inspired countless individuals in the industry.
Divya Palat has received numerous accolades, including the Enterprising Woman of the Year Award, GISR Woman Entrepreneur of the Year Award, and the Trailblazing Innovative Woman in Entertainment Award, among others. Balancing Act has also earned recognition, including the ET Brand Equity Award for Influencer Marketing Agency of the Year and the Most Promising Digital Company of the Year from the Business Summit Awards, as well as the Great Companies SME Business Award.
Through Balancing Act Pvt. Ltd., Divya Palat has redefined the boundaries of immersive entertainment. Her innovative spirit, coupled with her exceptional talent, has solidified her position as a trailblazer in the Indian entertainment industry.
